For many people, getting around is an ordeal—a succession of obstacles and pitfalls to avoid. And yet, it should simply mean getting from point A to point B.

Easy for some… For others, it can be a real challenge when mobility is restricted: people with reduced mobility, of course, who face these difficulties every day. But also older people, people who are overweight, people of short stature, pregnant women, people travelling with children and, perhaps more surprisingly, those carrying heavy luggage… The list is long.

Accessibility will affect every citizen at some point. So, when it comes to an issue that concerns us all, what does this mean in practice?

Although recent decades have seen the emergence of concepts such as “barrier-free design”, “design for all” and “inclusive design”, progress remains too limited. As a result, the market serving people with reduced mobility remains largely untapped and full of opportunities.
A major challenge for both the public and private sectors.

We will explore this often-overlooked sustainable mobility challenge with:

Audrey Hénocque, First Deputy Mayor of Lyon

Laurence Ullmann, Foresight Analyst - Michelin Group

Thomas Côte, Founder of Wever