4 July 2023

By replacing the sale of a product with the sale of its use, companies are adopting business models that conserve resources while opening up new ways of selling. Spend 20 minutes with Frédéric DALSACE, Professor at IMD Business School, to understand this transformative shift, which Movin’On and its partners have been advancing for more than a year.

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On 4 July, the Salons Hoche hosted the Movin'On Impact event “Accelerating the Transition through the Functional Economy”, co-organised by BASF-Xarvio, BNP Paribas, Michelin, Saint-Gobain and ADEME. Over the past year, Movin’On has brought its partners together to promote the adoption of a relevant and sustainable economic model.

This event marked the conclusion of their work and the beginning of an exciting new era!

On the agenda:

📍 A high-level round table bringing together business leaders to explore the convergence between national ambitions and corporate strategies.

📍 A series of rotating workshops giving participants the opportunity to meet experts already implementing and operating these transformations within the functional economy.

📍 How can we overcome internal barriers, redefine partnerships and transform the regulatory environment? The event also provided a unique opportunity to discover the results of the work carried out within Movin’On.