It is an essential backbone of their mobility, accounting for nearly 73% of passenger-kilometres travelled across the continent.
Today, this mobility is under strain: cars are becoming heavier, more expensive and more complex, making them less accessible. This trend is partly driven by the accumulation of standards and technical requirements.
At the same time, European regulations strictly govern the L6e and L7e categories, including vehicles such as the Citroën Ami, limiting their carrying capacity and range of uses, particularly for families and peri-urban travel.
For several years, with Capgemini and under the leadership of Emmanuelle Bischoffe-Cluzel, Movin’On has been advancing the POP CAR project.
Our goal: to create a new regulatory category of vehicle, positioned between quadricycles and conventional cars: the M0 segment.
POP CAR is the missing link in the architecture of European mobility. It is also:
A light, compact, safe and affordable electric vehicle designed for everyday journeys.
A reduced carbon footprint of 6 tCO₂e by 2028 and 4.5 tCO₂e by 2035.
A lever for European reindustrialisation and decarbonisation, from design and assembly through to sales and recycling.
A 2024 Kantar study conducted for Movin’On confirms the strength of public demand. A light, eco-designed and affordable electric vehicle with four seats or more? An ideal replacement for a household’s second internal-combustion car.
We are calling on the European institutions to create a new M0 regulatory category, providing a clear framework for the development of light, sustainable and affordable vehicles. This framework would help bring production back to Europe, support industrial employment and make electric mobility accessible to more people.
