Every day, millions of people decide not to make a journey before they even set out. Because it seems too complex, too tiring, too uncertain or simply unsuited to their situation.

These difficulties often go unseen. They affect far more than people living with disabilities: ageing, temporary injuries, fatigue, chronic illness, caring for a loved one, travelling with children or luggage… All these realities profoundly shape the experience of getting around.

For this new Movin’On Insights webinar, we invite you to discover the initial findings of the Movin'On quantitative study conducted with Kantar and open the discussion with several companies committed to shaping the mobility of tomorrow.

• Why do some journeys never take place even when a mobility option is available?

• What barriers remain invisible to those designing services and infrastructure?

• What do the everyday coping strategies developed by those affected reveal?

• How can these insights be turned into simpler, safer and more inclusive solutions?

• What forms of cooperation between public stakeholders, businesses and researchers can accelerate this transformation?

Movin’On Insights: 60 minutes to better understand lived experiences, move beyond approaches focused solely on modes of transport and explore the conditions for mobility that is genuinely accessible to as many people as possible.