Only 31% of consumers surveyed say they know how their purchases are transported, while 65% would like to know more about the environmental impact of transport. At the Movin’On Summit 2026, Jonathan Hall, Partner and Head of Sustainable Transformation at Kantar, discusses this gap based on the study conducted in France and Germany with Movin’On and the New Energies Coalition.

Transport remains largely invisible in the information available at the point of purchase, even though it contributes to products’ footprint. Jonathan Hall calls on companies and public authorities to respond to this demand by making the information easier for consumers to understand. He also proposes extending the study to other countries to examine how expectations vary from one market to another.

The interview also explores the possibility of gradually introducing a transport footprint indicator across several markets. Jonathan Hall hopes the European Commission will help get this work underway, with companies and public authorities each able to contribute.